NMCA
DEMOGRAPHICS

The National Muscle Car Association (NMCA) is the oldest and most recognized muscle car organization in the U.S. 2008 will feature the NMCA Edelbrock Hot Rod & Muscle Car Nationals’ 20th Anniversary Tour with seven national events.  As the #1 muscle car motorsport show, the NMCA has the most racers, fans and sponsors.  NMCA racers compete for the largest all-cash contingency program in domestic street-legal drag racing – over $3,500,000 in 2007!  Every NMCA event is featured in Car Craft, Popular Hot Rodding and Fastest Street Car, the NMCA’s own in-house publication.  All NMCA events are aired on national television on Inside Drag Racing, and on the web on NMCATV.COM. 

Event Attendance and Participation: The NMCA Hot Rod & Muscle Car Nationals attracts the muscle car spectators and racers through aggressive promotion and solid rules.

Spectator Demographics: NMCA fans are quality consumers that actually support the performance aftermarket and represent hundreds of millions of dollars in parts sales annually.

NMCA’s family of sponsors: The NMCA has the most sponsors because the series provides strong value and access to quality racers and fans for an affordable price.  The following are just a few of the NMCA’s major sponsors:

National event coverage: The NMCA has developed strong editorial relationships with major media outlets that reach many millions of qualified muscle car  motorsport enthusiasts.

NMCA series Promotion: The NMCA became the #1 muscle car motorsport show through aggressive series promotion designed to attract both fans and participants.

National Magazine Advertising: The NMCA advertises the series schedule and individual events in Car Craft, Popular Hot Rodding, and Fastest Street Car.

Radio Advertising: The NMCA purchases radio advertising in most markets on the top-5 radio stations.

Keystone Automotive Dealer Promotion: Keystone Automotive, the official performance parts supplier of the NMCA and the largest automotive parts wholesaler in the U.S., places point-of-purchase displays with all customers in each region of an NMCA event.

Direct Mail: The NMCA sends direct mail event flyers for every event to the NMCA’s mail list and the race track’s mail list.

Gorilla Marketing: The NMCA distributes flyers at speed shops, automotive shops, regional car shows, swap meets and specialty events to cross-promote each event.

NMCA Contingency Program: The NMCA has the largest all-cash contingency program in all-domestic street-legal racing with over 65 participating brands.  This program has been developed over the past six years by providing a strong value to our sponsors and assurance that our contingency checking and reporting system is accurate and honest.  NMCA’s image program provides high-res racer photography free of charge to all NMCA sponsors.

resource: http://www.nmcadigital.com